WHEN DONE CORRECTLY, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased profits. And best of all, publicity is absolutely free. Publicity can come from anywhere and in many different forms. It can be as simple as having your service reviewed by a blogger, or as dynamic as having your company’s name splashed across the headlines of a magazine or newspaper. Unfortunately, because of the myths that shroud publicity, many business owners fail to seek it out.
Below are the most common publicity myths and the truths behind them.
Myth #1
I need to own a “big” business to get the media’s attention
While it’s true that big business names are common in magazine and trade journal articles, the fact is big business makes up only a small percentage of the American economy. Most readers know the big business names, but they often can’t identify with them or their challenges. That’s why many magazines and trade journals are eager to hear perspectives from owners of small and medium-sized businesses. So whether you’re a solo entrepreneur, a franchise operator or a family business owner, find out what the reporters want and then enthusiastically give your slant on the topic.
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