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Bill Eikost
is the publisher of Immediate Care Business and has been involved in mass media since 1986; the last 16 years in healthcare publishing. He is also the publisher of Infection Control Today and EndoNurse magazines. He received his start in healthcare with Sheldon I. Dorenfest Associates in 1988. Bill spent more than a decade working in the music industry as an international journalist, manager and handled public relations for a number of international acts. Bill received his bachelor of arts degree from DePaul University in Chicago.

03/09/2009

How Many Clocks Did You Have to Set?

OK, it's Monday, the day after the official clock-change. I know, I know, everyone in America is jealous of the State of Arizona for NOT having to change our clocks. It is amazing how many clocks we really do have in our lives: Microwaves, kitchen ranges, VCRs (I am sure some of you still have them), alarm clocks, watches, phones, BlackBerry, and even the clock(s) in your car.  I think the main reason I moved to Arizona was to not have to change the time. I am only half-kidding.

How many of you are out of sync today? Believe it or not, I am as well. How has this effected your work day? How many clocks did you have to reset. Would be in favor of abolishing Daylight Saving Time? Tell me why....


02/20/2009

Opportunities
Everyday we are presented with new opportunities. We can either accept them or reject them. As a business owner, you are also presented with these opportunities. How do you handle them? As the economy continues to spiral, do you see this as an opportunity to grow? I'd love to hear your stories and solutions.

01/19/2009

Stump the Doc

Welcome to 2009 and a new game show season. Has anyone played my new game show? It's called, "Stump the Doc." The gist of the show is to see how many physicians you can visit until someone comes up with the correct diagnosis.

The idea for this game show came to mind after a recent visit to my podiatrist. Dr. D, as I'll call him, became the next contestant, and the fourth physician I have seen to date with no diagnosis. Dr. D is now referring me to a dermatologist that he swears is, “one of the best in her field.” We'll just see about that. Thank you for playing Dr. D, there will be some nice parting prizes for you on your way out.

We are now into round two I guess as I am beginning the cycle back to dermatologists, my second, and fifth doctor overall. I had no luck with the first dermatologist as they couldn't come up with a diagnosis either, and was passed along to someone else.

If Dr. A (dermatologist #2) doesn't have the answer; I will have to give Dr. Yang all call. Dr. Yang practices traditional Chinese medicine and has been able to find answers/solutions to a number issues no one else has. I don't believe it to be coincidence, merely an "ancient Chinese secret."

What do you do when no one has an answer? Who do you turn to, or do you just stop looking and learn to deal with it? As a former history major, I like looking for "the answer", and going through the process is a part of it. How we get to the answer can be just as intriguing as the answer we seek. Ultimately, it really is the answer we want, and don’t care how we get there.


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