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ICB - Main Articles :: Expanding Outside Your Geographic Market


As we entertained last issue, perhaps we are NOT crazy to want to expand our urgent care business in the face of economic uncertainty, looming national healthcare legislation, multi-billion dollar government give-aways, and the regular stresses of starting and growing a new business. Perhaps we ARE crazy if we want to grow that same business beyond our local market! If you really want to grow, expansion to other markets outside your existing area is a major and exciting challenge. The farther a field you go from your existing sites, the more you may be reinventing the wheel of suppliers, referrals, ...

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